Archive for March, 2011
Cross-posted from http://thinkseedodifferently.blogspot.com/ I have often wondered if it would ever be possible to develop “social good” campaigns for companies, brands and issues in a profitable way–one that provided real benefit for all parties, the agency, the company, and the stakeholder. This question is exasperated by the fact that business is experiencing its highest profits [...]
Social CRM Gets Serious This morning I woke to the startling news that Salesforce has acquired social media monitoring tool Radian6. This acquisition makes a lot of sense. Salesforce has demonstrated with Chatter that they believe in the importance of doing social customer relationship management, but data aggregation is a critical step in making social [...]
Digital Trends: Why Brands Should Use Facebook Questions Facebook released its new “Questions” feature last week, allowing brands and publishers to solicit feedback from their community in an organized fashion that brands should utilize on a regular basis. As compared to general Q&A sites like Quora or LinkedIn’s Answersfeature where users typically ask open-ended questions [...]
Social media strategist Brian Solis has just been on a whistle-stop tour to London where he found time to speak to employees from Omnicom/DAS at a breakfast briefing on the theme Engage or Die. I have to confess I am a huge fan, having followed his blog for several years and am always impressed at [...]
Cross-posted from DrugWonks.com Remember black and white television? Remember when “cable” meant “telegram” and “fax” meant the opposite of “fiction?” Remember when watching a Fox network might get you slapped in polite company and you wore white gloves to a tea party? “Back in the day” (as my wonderful children would say), “earned media” meant [...]
Most Memorable Quotes from SXSW 2011 View more presentations from Marta Majewska
Bruce Sterling did not disappoint me at the closing of SxSW. A cynic futurist and gifted speaker, he has a tradition of naming the things exactly as he sees them, without dressing them up. While he usually writes with vinegar, he switches to vitriol in his talks.
SxSW is seen by many as the ideal launch platform for social media start-ups. Twitter, over countless others to Foursquare own a great deal of “launch momentum” to the Texas based exhibition. Only, what was the golden start-up this year?
One of the more interesting discussions at SxSW resulted from an audience question at the Real-Time Marketing Panel featuring Siobhan Quinn, product manager for Foursquare, Angela LoSassa, director of social media for RIM and Adam Lavelle, chief strategy officer at icrossing. The question, asked of the three panelists, was whether social media, which is great [...]
At the end of the day, nearly all marketing efforts are focused on two primary goals: creating new customers, and then, retaining them. While it can be argued that for its first century marketeering was primary focused on the first part of the equation, it can equally be argued that the next 100 years will [...]