Archive for May, 2011
Google rolled out two new products recently: Google Wallet, a payment system that eschews physical credit cards in favor of tapping your phone on a wireless card reader (just like those that work with wireless-payment key fobs), and Google Offers, a Groupon-like daily deals site that promises deep discounts and coupons for participating users. The [...]
PwC Nigeria recently held a roundtable discussion for CEOs to discuss the barriers to and opportunities for business development in Nigeria. The roundtable was a spinoff of its 14th Annual Global CEO survey, which highlighted prospects in emerging markets as the key driver of CEO confidence in 2010. While the conversation was generally optimistic due to [...]
“In rural parts of Jamaica, people still communicate by shouting over to their neighbors on mountain tops.” So began our introduction to the island nation of Jamaica from Ethnie Miller-Simpson, who was visiting the New York office of Porter Novelli for three weeks as part of the FORTUNE/U.S. State Department Global Women’s Mentoring Partnership. Intrigued [...]
What’s the difference between “advertising” and “information?” Consider the interesting (but somewhat byzantine) decision from the Court of Justice of the European Union (CJEU) on the “advertising” of medicines. The ruling in MSD Sharp & Dohme GmbH v. Merckle GmbH, handed down on May 5, seeks to define the boundaries of acceptable information provision so [...]
Marketers, is your business Hispanic ready? It’s time to pay close attention and learn how the U.S. Hispanic population growth is changing the landscape for brands in 2011 and the future. Finally, the 2010 Census numbers have been released and the numbers don’t lie – there’s a new, very digital savvy, younger demographic in town, [...]
The use of social media by regulated industry is faltering because of fear, timidity, and misunderstanding. I’d like to make five main points that are often overlooked or misconstrued when we discuss social media in the context of regulated speech: 1. There is a difference between online advertising and social media When the FDA sent [...]
Almost everyone understands the power and reach of digital these days. Still, to see it mapped out, over the course of a breaking news event, is pretty amazing. In the hours preceding President Obama’s address on the death of Osama bin Laden, online and broadcast speculation ranged from the predictably ridiculous to the surprisingly [...]
Interview by Brian Pittman Anthony Viceroy, what keeps your agency CEO up at night? Where are your agency’s next best new business opportunities and greatest challenges? Whether you’re an agency client, exec or employee—the answers should interest you. After all, they may well hold the keys to your continued success. That’s why we decided to [...]
Starting today Bing will begin using data from Facebook in searches. Recommendations from friends will affect results, providing more personal relevance to things like clothes shopping and movie preferences. Bing has been collecting this data for several months, but now recommendations will be more clearly delineated to users via features like the following: Profile [...]
I spent a half hour on my computer watching cbsnews.com’s new show, “What’s Trending with Shira Lazar,” and I was pretty excited when I realized I “got it!” I watched the show, live tweeted about some segments, didn’t feel left out because I’m not a 24/7 social media geek and I actually learned something. I [...]