Archive for September, 2011
Today I am happy to announce the launch of Porter Novelli’s TrendingTarget. TrendingTarget is the first social media analytics tool to answer a critical question heard consistently from marketers – “What does my most engaged target audience care about right now?” but didn’t have a means to find out. TrendingTarget answers this question in [...]
How did TrendingTarget come about? When we do social media analytics research for clients they have a lot of questions, many of which can’t be answered with existing technology. One question we often hear – “What does my audience care about?” –reflects the fact that most people are used to doing research using survey panels. [...]
Imagine in 2008, a young kid CEO piggybacked on Moore’s law, boldly stating that people will share twice the information online that they do in real life. Every. Single. Year. And ‘his’ Facebook would be the center point of that phenomenon. The bold statement was received with some indulgent smiles. The boldness of young [...]
Facebook’s “LIKE” button was rapidly becoming the dictator of influence. Forget about engagement, forget about sentiment and forget about relevant content, social ecospheres and authenticity. How many “LIKES” can we have by end November? In an online world where everything can be measured, the magic key of demonstrating success was a ridiculous simple graph showing [...]
Launching any company into social media requires planning, integration of multiple departments and a strong training program. On the outside, social media may appear to be all “likes” and “tweets,” but opening a new communication channel within a regulated global brand requires a measured and thoughtful approach. We’re excited to share that on Thursday. September [...]
With Hispanic Heritage Month starting this week, and in anticipation of the 2012 presidential elections, marketing professionals and savvy companies are establishing a renewed interest in reaching the nation’s fastest growing demographic. In the five months since the release of the 2010 Censusnumbers, I have seen an impressive increase in marketing efforts targeting the Hispanic market, [...]
I still could not care less about your Klout score. Really. Fashion brand Bal Harbour rattled my belief in social humanity as it re-defined VIP status. Someone thought it was a very good idea to go for a social-score based on Klout to determine who could attend, or not. For its Fashion’s Night Out party [...]
It must be the new 42 in my bio. I’m getting old. I’ve lost it somewhere between the hipness and troubling youngness of 41 and the midlife grim of 42. I’m getting old. It comes with grey hair, faster cars and a certain reluctance to adapt to new things. You want proof? I have not [...]
There are many written and unwritten rules on how to use Twitter and Facebook for marketing. Some may say, “ retweet this way” or “reply to Facebook comments” that way. The most helpful of these rules are the ones based on hard data. Eric Boggs of Argyle Social shared a new–and sometimes surprising–take on theses [...]
Would you like access to data behind the online performance of 3.7 million companies? Sure, who wouldn’t? Jeanne Hopkins of HubSpot presented on Content Marketing for Inbound Lead Generation at Social Fresh Charlotte on last Tuesday. She shared tons of actionable lessons and stats from Website Grader’s database of 3.7 million companies. Website Grader is [...]