Archive for February, 2012
We live in a world where everyone is clamoring to stay ahead. Â They post, they tweet, they pin and they share, all trying to lean in and keep their finger on the new digital pulse. Â Â Within our own industry, tens of thousands of communications people have started packing for Austin to attend the upcoming SXSW [...]
Our fascination with the differences between men and women has spawned countless TV shows, hit songs, and best-selling books. And now we’re starting to understand how gender also influences social media use. I began thinking about this while reading Porter Novelli’s EuroPNstyles research, conducted among consumers in the UK and other European countries by [...]
A huge congratulations to our colleagues who have made Porter Novelli Spain the top PR agency in the country, according to Informe PRScope´11, a research study on the trends in the advertising industry and the perception and performance of PR agencies in Spain. This is an outstanding honor, particularly since the survey was fielded among [...]
Nicholas Courant and Jurgen Mortier, senior consultant and director at Porter Novelli Brussels, respectively, co-authored a piece on the great art of brand storytelling. Can what’s old become new again for your brand? Think about some of your favourite brands and the first things that spring to mind. Are they key messages, a company [...]