About

Welcome to the Porter Novelli blog, where our global colleagues share insights and opinions on a range of marketing and communications topics, including health care, food, social media and global business, among others.  We want to hear your opinion, and invite you to join the conversation by sharing comments on the posts.

About Porter Novelli

Porter Novelli is one of the world’s leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli’s heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change– going beyond just “solving a problem.” The result is greater than just influencing people – Porter Novelli makes them believe.

For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc