About

Welcome to the Porter Novelli blog, where our global colleagues share insights and opinions on a range of marketing and communications topics, including health care, food, social media and global business, among others.  We want to hear your opinion, and invite you to join the conversation by sharing comments on the posts.

About Porter Novelli
Our mission at Porter Novelli is transformation.  We make this happen by pairing deep immersion with a rich, data-driven understanding of what makes people think and act the way they do. And, our proprietary metrics let us identify, monitor and manage the relationship and reputation ecosystems between brands and individuals.  This pairing of insights and analytics allows us to develop integrated ideas that transcend channel and discipline while weaving a compelling story. By building communities, identifying influencers and engaging advocates, we are able to change opinions, beliefs and behaviors of those who matter most to our clients. We are proud to be the official agency partner of SXSW Interactive. To learn more, please visit www.porternovelli.com.