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The last three months have seen Facebook Chief Operating Officer Sheryl Sandberg’s profile soar with the publication of her book, “Lean In,” on the role of women and mothers in the workplace. At Porter Novelli’s Washington, D.C. office, Sandberg’s approach quickly became a hot topic around water coolers and on social media. What emerged was [...]
There’s nothing quite like Social Media Week. With hundreds of free events taking place simultaneously in cities worldwide, it’s an inclusive global-and-local gathering that lets agencies, experts, non-profits, brands and individuals share ideas and find inspiration in each other’s work. Washington, D.C. was one of the 10 host cities during February 2013, and Porter Novelli [...]
Twitter played a significant role during the recent U.S. Presidential election for activists, media, political parties and armchair pundits alike. Recently the firm’s team in Washington D.C. shared key insights they’d gained on the campaign trail with agencies, brands and organizations who are using Twitter to increase advocacy. At the #TwitterDC meet up, Mindy Finn [...]
To be at SXSW is to be in a permanent state of FOMO—or Fear Of Missing Out. There are thousands of sessions taking place in dozens of locations around Austin, Texas—and that’s before you factor in the networking breakfasts, late night parties and ambush marketing from guys dressed as sumo wrestlers. So after five days [...]
SXSW is an extraordinary beast. Around 20,000 people attend hundreds of sessions across dozens of locations – and that’s before you factor in the networking breakfasts, late night parties and ambush marketing from guys dressed as sumo wrestlers. Oh and gigs by Jay-Z among others… So after five days of dining at an all-you-can-eat buffet [...]
Back in 2004 Tim O’Reilly popularised the term Web 2.0 to describe the shift then emerging from a static and fixed version of the web to one that was more interactive and social. Since then his company’s successful series of conferences bearing that name have become a powerful way to bring together innovators, investors and [...]
One of my highlights of SXSW so far was a panel that focused on how social media can be used for social good. Bringing together a range of senior agency people and chaired by Economist journalist Matthew Bishop, the panel debated how digital communications can help deal with some of the big issues facing the [...]
Amber Case is interested in the future of humans and computers. She is frustrated with the way technology gets in the way and wants us to be able to live our lives with it as an aid not an encumbrance. In a packed keynote address, Case told her audience that we become cyborgs every time [...]
As a first timer at SXSW one of the things that has surprised me is how much of a focus for this U.S.-based event is… what’s happening in the U.S. OK, that sounds entirely logical, but hear me out. There are a lot of non-U.S. participants here, certainly hundreds from the UK. I’ve also met [...]
The phenomenon or people watching TV while using a tablet or laptop to browse the Web, and simultaneously tweet or post updates to friends via a mobile device, has been growing strongly over the last two years. Porter Novelli’s recent research Men are from Foursquare Women are from Facebook found social media users across Europe [...]