Archive for the ‘ advertising ’ Category
Would you like access to data behind the online performance of 3.7 million companies? Sure, who wouldn’t? Jeanne Hopkins of HubSpot presented on Content Marketing for Inbound Lead Generation at Social Fresh Charlotte on last Tuesday. She shared tons of actionable lessons and stats from Website Grader’s database of 3.7 million companies. Website Grader is [...]
The NFL lockout is over and brands should be as thrilled as the fans. After months of tense negotiating about how to divvy up more than $9 billion in revenue generated by the NFL, players and owners finally came to an agreement that makes everybody happy. The Players Association released a video with NFL players [...]
As public relations continues to rapidly evolve, occupying a more central role in many organizations’ marketing mix, we continue to find Chief Marketing Officers who still don’t fully appreciate all the value that PR can bring. Though most CMOs recognize public relations’ relevance, especially in the digital space, they are still viewing their marketing allocations [...]
Pattie Sellers, Editor at Large at Fortune Magazine, laments the fact that there are not more women at the top creative levels of advertising agencies or corporations.
Chris Hall, President and CEO BBDO Atlanta, explains the PR, advertising, social media and communications “ecosystem.”
Cannes is revving up and the hotels in town are filling up with attendees. As part of our work at Cannes this year, we’ll be bringing you numbers that matter from Cannes and using them to color the trends, conversations and experience that attendees are having at the convention and beyond. To begin, we’ve [...]
Wandering through the old streets of Cannes, the various ads and teasers are about online. Digital, you know, and social media. #canneslions ’11 is going to be Social. For sure. Sipping cool drinks, awaiting the official start of the event, conversation goes on about the future. The future of advertising, communication, news, influencing. The future [...]
Look up in Times Square and you’ll see the earliest version of a banner ad. Real estate developers pay massive sums to secure air rights for the empty space above buildings. Monetizing by building up (as opposed to out) in crowded areas like Manhattan, they also get to dictate what advertisements appear in the air [...]
Ah, the brief summary. Inside the FDA many joke that it is like the Holy Roman Empire – neither brief nor a summary. And if you want to throw in “fair balance and adequate provision,” well, go right ahead. Same issue – too much information equals not enough comprehension. It’s not a new [...]
What’s the difference between “advertising” and “information?” Consider the interesting (but somewhat byzantine) decision from the Court of Justice of the European Union (CJEU) on the “advertising” of medicines. The ruling in MSD Sharp & Dohme GmbH v. Merckle GmbH, handed down on May 5, seeks to define the boundaries of acceptable information provision so [...]