Archive for the ‘ agency ’ Category
As public relations continues to rapidly evolve, occupying a more central role in many organizations’ marketing mix, we continue to find Chief Marketing Officers who still don’t fully appreciate all the value that PR can bring. Though most CMOs recognize public relations’ relevance, especially in the digital space, they are still viewing their marketing allocations [...]
It seems like everyone is talking about measurement these days. The pressures placed on businesses over the past few years to be more efficient and more effective have given rise to a veritable revolution in compiling and parsing data. From the hundreds of different services for sentiment analysis and real-time conversation monitoring, to an [...]
How far would you go to win? How far do you need to go? How far is good enough? Every consultancy firm has a sacred fear of coming in a close second, to get the call that says “It was fabulous, we loved the team… but.” The “but” that kills. The “but” that tells you [...]
I’ve just returned from the big BIO bash, where I was honored to moderate the panel discussion, “Lessons From In-Licensing Partnership: Biotech Company Partners with Global Pharma to Deliver Cutting-Edge Follow-On Biologics.” I was joined on the podium by joined by Arun Chandavarkar, chief operating officer of Biocon Ltd.; Stephen Hoge, principal at McKinsey & [...]
In the past few years, intense changes in the communication landscape have driven many PR agencies to take a more active and at times central role in clients’ marketing strategy. Creative agencies, traditionally the primary holders of client relationships and the first point of strategy development, often find themselves collaborating with communication agencies more extensively [...]
When asked: “Would you be willing to go to the south of France for a week and work at the Cannes Lions Festival,” the automatic response is a resounding YES without even thinking. This is a once in a lifetime opportunity and one that you don’t pass up for any reason. Weeks of planning [...]
Four Planning Tips from Non-Planners: Marine Colonel, Erotic Filmmaker, Indian Wedding Planner and Greenpeace Activist It’s easy to get stuck in the communications planning rut – get the research, stress about the brief, stress about the insight, finalize the brief. Worry some more about the brief. Weiden + Kennedy hosted a workshop featuring four stellar [...]
Pattie Sellers, Editor at Large at Fortune Magazine, laments the fact that there are not more women at the top creative levels of advertising agencies or corporations.
Ah, the brief summary. Inside the FDA many joke that it is like the Holy Roman Empire – neither brief nor a summary. And if you want to throw in “fair balance and adequate provision,” well, go right ahead. Same issue – too much information equals not enough comprehension. It’s not a new [...]
Interview by Brian Pittman Anthony Viceroy, what keeps your agency CEO up at night? Where are your agency’s next best new business opportunities and greatest challenges? Whether you’re an agency client, exec or employee—the answers should interest you. After all, they may well hold the keys to your continued success. That’s why we decided to [...]