Archive for the ‘ analytics ’ Category
Today I am happy to announce the launch of Porter Novelli’s TrendingTarget. TrendingTarget is the first social media analytics tool to answer a critical question heard consistently from marketers – “What does my most engaged target audience care about right now?” but didn’t have a means to find out. TrendingTarget answers this question in [...]
How did TrendingTarget come about? When we do social media analytics research for clients they have a lot of questions, many of which can’t be answered with existing technology. One question we often hear – “What does my audience care about?” –reflects the fact that most people are used to doing research using survey panels. [...]
It seems like everyone is talking about measurement these days. The pressures placed on businesses over the past few years to be more efficient and more effective have given rise to a veritable revolution in compiling and parsing data. From the hundreds of different services for sentiment analysis and real-time conversation monitoring, to an [...]
Why You Should Be Testing Aggressively If you haven’t gotten an invitation to try Google Plus, get one. I’ll send you one if needed john.havens@porternovelli.com. A few days ago I was underwhelmed with the service, largely because it was so young and relatively clunky looking on my iPhone. After some major testing and research [...]
With only 8,040 Cannes Lions related mentions across the social media landscape on Thursday – the lowest volume in three days – conversation volume is dropping a bit as the festival comes to a close. An anecdotal sense of smaller crowds is borne out by the reduced conversation levels. We do anticipate a spike around [...]
The sessions and awards roll on at the Cannes Lions Festival and we’re analyzing them. On Wednesday, BBDO, Ogilvy, Digitas and DDB led agency social media volume of mentions.  BBDO and DDB ranked in the top four for two days in a row. Sixty-seven percent of Digitas mentions were consumers retweeting @Digitas content. Meanwhile, 56% [...]
What’s happening in the online conversation around Cannes? We took a look at conversation trends around the festival of creativity to understand what was driving discussion and buzz. Here’s what we found: As a channel, Twitter unsurprisingly dominates the conversation around Cannes. This is consistent with last year, as Cannes Twitter tends to be the [...]
Cannes is revving up and the hotels in town are filling up with attendees. As part of our work at Cannes this year, we’ll be bringing you numbers that matter from Cannes and using them to color the trends, conversations and experience that attendees are having at the convention and beyond. To begin, we’ve [...]
Justin Kistner’s Internet Week presentation, webtrend’s Facebook Sessions, focused on the facts and figures around Facebook marketing. He began by explaining that social media is the #1 online activity. He compared the rising growth of Facebook and Facebook activity to the declining visits to most corporate websites. Some of the examples cited from big [...]
Social CRM Gets Serious This morning I woke to the startling news that Salesforce has acquired social media monitoring tool Radian6. This acquisition makes a lot of sense. Salesforce has demonstrated with Chatter that they believe in the importance of doing social customer relationship management, but data aggregation is a critical step in making social [...]