Archive for the ‘ blog ’ Category
I still could not care less about your Klout score. Really. Fashion brand Bal Harbour rattled my belief in social humanity as it re-defined VIP status. Someone thought it was a very good idea to go for a social-score based on Klout to determine who could attend, or not. For its Fashion’s Night Out party [...]
In a recent article, PRWeek described how BlogHer has become the largest conference of its kind, and more importantly, not just for women, but for social media in general. So what does that really mean? And how do you break through the clutter with more than 3,600 women from around the world in attendance? One [...]
A young woman who wanted to know my Klout score contacted me yesterday. She was making a list of important people to follow on Twitter. It made me smile. When I answered that my Klout score is on klout.com (like everyone else’s) and that it hovers between roughly 55 and seventy-something, depending on my mood [...]
The Brandbuilder One of our favorite blogs says that Porter Novelli “rocked” when it came to producing content and utilizing social media, especially Twitter. Check out the excerpt below and for the full post, click on the link above: What rocked? Cannes in June. The food. The Carlton, Martinez and Majestic hotels. The Haute Corniche. [...]
One of the more interesting discussions at SxSW resulted from an audience question at the Real-Time Marketing Panel featuring Siobhan Quinn, product manager for Foursquare, Angela LoSassa, director of social media for RIM and Adam Lavelle, chief strategy officer at icrossing. The question, asked of the three panelists, was whether social media, which is great [...]
It must be the old journalist in me. But way too often I hear in keynotes, panels and conversations the gratuitous “We”, or even more angering the totalitarian “they”. “We all think…..”; “They need….”, “We all want….. they need to give….”. I have big difficulties with these generalizing pointers. Maybe it is because I’m special, [...]
Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling their thing-of-gold @ #SxSW I cooked up a very simple rule-of-thumb to separate the chaff from the wheat. It’s no rocket science: ignore the people that are talking about applications, software, browsers, plug-ins and tutti-quanti. [...]
Pop quiz – what do you think drove the largest exponential spike in search volume for the term “Nostradamus” in 2009? If you answered “the Obama inauguration” you’d be right. I certainly wasn’t. Search activity for the term “apocalypse” peaked at the same time. Apparently quite a few people were expecting more than an acceptance [...]
“Are We Not Men?” SXSW session Given by Craig Heimbuch from www.MANOFTHEHOUSE.com and Jason Avant from DadCentric The Modern Dad movement is a growing segment of men who do not fit the stereotypes of fatherhood, which are the “bumbling idiot” who can’t change a diaper or the uninvolved dad who just wants to watch the [...]
The recent launch of Google Instant has thrown a bit of a monkey wrench into search engine optimization and marketing strategy waters for the Google search engine. Why?