Archive for the ‘ campaign ’ Category
As public relations continues to rapidly evolve, occupying a more central role in many organizations’ marketing mix, we continue to find Chief Marketing Officers who still don’t fully appreciate all the value that PR can bring. Though most CMOs recognize public relations’ relevance, especially in the digital space, they are still viewing their marketing allocations [...]
You expect young tech startups and hip software companies to lead the way when it comes to social media. So it’s a nice surprise to see an exciting program coming from more established brands.. RadioShack, a 90-year-old retail brand, has been dusting off its image in big ways and its use of social media has [...]
It seems like everyone is talking about measurement these days. The pressures placed on businesses over the past few years to be more efficient and more effective have given rise to a veritable revolution in compiling and parsing data. From the hundreds of different services for sentiment analysis and real-time conversation monitoring, to an [...]
Will.I.am words, “Don’t see yourself as a brand, see yourself as a part of community,” are among the best pieces of advice brands will get at this year’s Cannes Lions. Companies keep saying: “letting go of our brand is not easy.” It’s not. But it’s inevitable. In today’s world, brands have no control over their [...]
What does Foursquare have to do with urban planning? At the Cannes Lions Festival the agency KBS+P brought Foursquare co-founder and CEO Dennis Crowley to talk about their campaign with BMW on the future of mobility, which makes sense since Foursquare is a mobile app. However, the BMW work while cool didn’t seem [...]
The sessions and awards roll on at the Cannes Lions Festival and we’re analyzing them. On Wednesday, BBDO, Ogilvy, Digitas and DDB led agency social media volume of mentions. BBDO and DDB ranked in the top four for two days in a row. Sixty-seven percent of Digitas mentions were consumers retweeting @Digitas content. Meanwhile, 56% [...]
During World War II, an American spy was caught by the Germans. Not because of his language skills. He spoke German like a German. But one little detail gave him away: the way he held his fork and knife. Speaking a language is not enough. Not to be a spy, nor to be a good [...]
Earlier this month, Merck’s Hora de Hablar CARDIO (HDHC) engaged with the U.S. Hispanic community by sponsoring the annual Feria de Salud (Health Fair) in the third- largest U.S. Hispanic market – Houston. HDHC, a educational program aimed at improving dialogue between U.S. Hispanics and health care professionals, collaborated with Feria de Salud, Houston’s [...]
So I am a SXSW virgin no more now that my final day at the festival is a wrap. It was a lot to take in, and it has left me with lots of thought and questions that I can apply to work I am doing right now. I found that the panels I attended didn’t so much tell you [...]
As of today, 33 states have received their 2010 census data numbers – the remaining 17 states, the District of Columbia and Puerto Rico will release their numbers by April 2011. But why are the 2010 census dates numbers so important for marketers? Simply said, the numbers will reveal that U.S. Hispanics are the fastest-growing [...]