Archive for the ‘ Cannes Lions International Advertising Festival ’ Category
It was intriguing to see how the various agencies fought for attention at #canneslions this year. And it was not about the number of golden or silver lions they could conquer. The real battle was elsewhere, and way deeper. The real battle was about who could convince clients and prospects to be the ideal partner [...]
45 Quotes from Cannes Lions 2011 View more presentations from Marta Majewska
The Brandbuilder One of our favorite blogs says that Porter Novelli “rocked” when it came to producing content and utilizing social media, especially Twitter. Check out the excerpt below and for the full post, click on the link above: What rocked? Cannes in June. The food. The Carlton, Martinez and Majestic hotels. The Haute Corniche. [...]
I sat through all the sessions in the Palais in #canneslions. Some sessions were boring, uninspired, over the top and predictable. Others were great, entertaining, instructive challenging. But true inspiration sparked when people from outside the industry were given time. Robert Redford: fabulous! And… Patti Smith. She’s 64 and looks like she rock ’n’ rolled [...]
I’ll admit it: I’m a Foursquare junkie. I like to put places on the map; I upload pictures and tips like crazy. You can follow my every move on Foursquare’s map, and I collect mayorships and badges. Dear Dennis, I’ve never been this high on badges since my young Boy Scouts days. And now that [...]
When asked: “Would you be willing to go to the south of France for a week and work at the Cannes Lions Festival,” the automatic response is a resounding YES without even thinking. This is a once in a lifetime opportunity and one that you don’t pass up for any reason. Weeks of planning [...]
With only 8,040 Cannes Lions related mentions across the social media landscape on Thursday – the lowest volume in three days – conversation volume is dropping a bit as the festival comes to a close. An anecdotal sense of smaller crowds is borne out by the reduced conversation levels. We do anticipate a spike around [...]
Porter Novelli’s Danny Devriendt and Marta Majeska continue to tweet up a storm at the Cannes Lions Festival. The following is from the Cannes Connexions, the daily festival digest: Twitter User Presence Skyrockets · Yesterday’s top three Twitter users continued to bask in the limelight and even managed to generate an increased social media presence [...]
Applying the Silicon Valley Approach to Marketing seminar by Contagious and Publicis at the Cannes Lions Festival urged agencies to take a look at tech companies and how they innovate by citing five characteristics of successful tech innovation: 1. First, movers win, so be quick – if you don’t do it someone else will. [...]
Porter Novelli’s own hirsute Drew Tybus set about the Cannes Lions Festival to find out if there was a connection between facial hair and being creative. While some agreed, others invoked the word “lazy,” when asked why they maintained scruff. Honestly, many of the folks interviewed could benefit from a Gillette shaver.