Archive for the ‘ communications ’ Category
Would you like access to data behind the online performance of 3.7 million companies? Sure, who wouldn’t? Jeanne Hopkins of HubSpot presented on Content Marketing for Inbound Lead Generation at Social Fresh Charlotte on last Tuesday. She shared tons of actionable lessons and stats from Website Grader’s database of 3.7 million companies. Website Grader is [...]
When we assumed control of the Department of Homeland Security back in January of 2009, it seemed we were inheriting a department known for one thing: a color coded alert system that was more useful to late night comics than to the American people. The colors were never associated with any useful information so [...]
The rise of African economies has been a much talked about subject in the last few years as brands, construction companies and telecommunications companies from around the globe have streamed in. The race is on to see which African countries will be the first to join the next cohort of BRIC-type markets (Brazil, Russia, India [...]
Communicating with online audiences. More and more brands are convinced of its growing importance and huge potential. It’s a fast changing environment where new networks are adopted then skyrocket, then disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and [...]
Never express yourself more clearly than you are able to think. –Niels Bohr Think regulatory headaches about Facebook is a hot topic? Here are some communications issues that make social media guidance pale in comparison. Yesterday Eli Lilly, Johnson & Johnson, Novartis, Novo Nordisk, Pfizer and sanofi-aventis will file a Citizen Petition with the U.S. [...]
It was intriguing to see how the various agencies fought for attention at #canneslions this year. And it was not about the number of golden or silver lions they could conquer. The real battle was elsewhere, and way deeper. The real battle was about who could convince clients and prospects to be the ideal partner [...]
In the past few years, intense changes in the communication landscape have driven many PR agencies to take a more active and at times central role in clients’ marketing strategy. Creative agencies, traditionally the primary holders of client relationships and the first point of strategy development, often find themselves collaborating with communication agencies more extensively [...]
When asked: “Would you be willing to go to the south of France for a week and work at the Cannes Lions Festival,” the automatic response is a resounding YES without even thinking. This is a once in a lifetime opportunity and one that you don’t pass up for any reason. Weeks of planning [...]
Four Planning Tips from Non-Planners: Marine Colonel, Erotic Filmmaker, Indian Wedding Planner and Greenpeace Activist It’s easy to get stuck in the communications planning rut – get the research, stress about the brief, stress about the insight, finalize the brief. Worry some more about the brief. Weiden + Kennedy hosted a workshop featuring four stellar [...]
Will.I.am words, “Don’t see yourself as a brand, see yourself as a part of community,” are among the best pieces of advice brands will get at this year’s Cannes Lions. Companies keep saying: “letting go of our brand is not easy.” It’s not. But it’s inevitable. In today’s world, brands have no control over their [...]