Archive for the ‘ community ’ Category
When we assumed control of the Department of Homeland Security back in January of 2009, it seemed we were inheriting a department known for one thing: a color coded alert system that was more useful to late night comics than to the American people. The colors were never associated with any useful information so [...]
Scientists just discovered that by enhancing the human skin with spider DNA, it becomes bulletproof. It literally can stop a bullet. Spider webs are that strong. Since the dawn of time the Ethiopians have had a saying: “when spider webs unite, they can tie up a lion.”Ancient wisdom and modern technology agree, once more. [...]
In a recent article, PRWeek described how BlogHer has become the largest conference of its kind, and more importantly, not just for women, but for social media in general. So what does that really mean? And how do you break through the clutter with more than 3,600 women from around the world in attendance? One [...]
Why You Should Be Testing Aggressively If you haven’t gotten an invitation to try Google Plus, get one. I’ll send you one if needed john.havens@porternovelli.com. A few days ago I was underwhelmed with the service, largely because it was so young and relatively clunky looking on my iPhone. After some major testing and research [...]
Porter Novellli’s own Danny Devriendt and Marta Majewska have not only been atop the tweet leader board, some of their quotes have been included in a round-up of the best at the Cannes Lions Festival: “Community, Crowdsourcing, Co-creation… the new 3C’s of modern communication.” ~Danny Devriendt, Porter Novelli “Today we are putting in [...]
Buzz words, and buzzing phrases… it’s intriguing to see how concepts that made perfect sense when they were first used gradually erode to the dust of absolute hollow meaninglessness. The phrase I heard most so far at #canneslions is “harnessing the power of communities.” Seriously, every keynote or seminar I went to I heard it [...]
Wandering through the old streets of Cannes, the various ads and teasers are about online. Digital, you know, and social media. #canneslions ’11 is going to be Social. For sure. Sipping cool drinks, awaiting the official start of the event, conversation goes on about the future. The future of advertising, communication, news, influencing. The future [...]
As part of Internet Week New York, Likeable Media launched its inaugural Likeable U: Class of 2011 conference on Wednesday. Likeable CEO Dave Kerpen took the stage to introduce Restaurant.com CEO Cary Chessick and the much anticipated “Surprise and Delight: How a Little Surprise Can Create a Lot of Delight” presentation. After handing out $25 gift certificates [...]
Earlier this month, Merck’s Hora de Hablar CARDIO (HDHC) engaged with the U.S. Hispanic community by sponsoring the annual Feria de Salud (Health Fair) in the third- largest U.S. Hispanic market – Houston. HDHC, a educational program aimed at improving dialogue between U.S. Hispanics and health care professionals, collaborated with Feria de Salud, Houston’s [...]
April 22 marks the 41st celebration of Earth Day. Back in 1970, when Earth Day was inaugurated, concern for the environment had just begun to surface as a national issue. At that time, the EPA, the Clean Air Act, and the Clean Water Act were yet to exist. In fact, there were no legal [...]