Archive for the ‘ consumerism ’ Category
The NFL lockout is over and brands should be as thrilled as the fans. After months of tense negotiating about how to divvy up more than $9 billion in revenue generated by the NFL, players and owners finally came to an agreement that makes everybody happy. The Players Association released a video with NFL players [...]
It was intriguing to see how the various agencies fought for attention at #canneslions this year. And it was not about the number of golden or silver lions they could conquer. The real battle was elsewhere, and way deeper.  The real battle was about who could convince clients and prospects to be the ideal partner [...]
Applying the Silicon Valley Approach to Marketing seminar by Contagious and Publicis at the Cannes Lions Festival urged agencies to take a look at tech companies and how they innovate by citing five characteristics of successful tech innovation: 1. First, movers win, so be quick – if you don’t do it someone else will. [...]
Much is being said at the Cannes Lions Festival about community engagement, crowd-sourcing and co-creation. They have been the topics of a number of sessions and referred to as driving forces behind shaping innovation within business and brands globally. Community engagement and crowd-sourcing are terms very well known to all communications professionals. And although co-creation [...]
Justin Kistner’s Internet Week presentation, webtrend’s Facebook Sessions, focused on the facts and figures around Facebook marketing. He began by explaining that social media is the #1 online activity. He compared the rising growth of Facebook and Facebook activity to the declining visits to most corporate websites. Some of the examples cited from big [...]
On Tuesday, June 14th I’ll be speaking at the Mobile Financial Services Communications Leadership Forum, being produced by our friends at the Business Development Institute.  They have a great lineup, with folks from Citi Deutsche Bank and the Wall Street Journal Digital Network speaking, among others. I’m still working on my deck (don’t tell Steve [...]
In a media environment bursting with more messaging every day, it can be remarkably difficult for consumers to find the information they need to make confident purchase decisions. Recently, a friend was in Costco looking at vacuum cleaners. With nothing more than the packaging information available at the shelf, he [...]
Google rolled out two new products recently: Google Wallet, a payment system that eschews physical credit cards in favor of tapping your phone on a wireless card reader (just like those that work with wireless-payment key fobs), and Google Offers, a Groupon-like daily deals site that promises deep discounts and coupons for participating users. The [...]
Marketers, is your business Hispanic ready? It’s time to pay close attention and learn how the U.S. Hispanic population growth is changing the landscape for brands in 2011 and the future. Finally, the 2010 Census numbers have been released and the numbers don’t lie – there’s a new, very digital savvy, younger demographic in town, [...]
WSM EuroPNStyles Presentation April 2011 View more presentations from PNDigital This post originally appeared on PNIQ. How many of us have used Dr. Google to diagnose our ailments? I know I have … and the Doctor can be quite helpful, as well as putting me in a panic! According to EuroPNStyles, Porter Novelli’s annual [...]