Archive for the ‘ content ’ Category
Would you like access to data behind the online performance of 3.7 million companies? Sure, who wouldn’t? Jeanne Hopkins of HubSpot presented on Content Marketing for Inbound Lead Generation at Social Fresh Charlotte on last Tuesday. She shared tons of actionable lessons and stats from Website Grader’s database of 3.7 million companies. Website Grader is [...]
Communicating with online audiences. More and more brands are convinced of its growing importance and huge potential. It’s a fast changing environment where new networks are adopted then skyrocket, then disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and [...]
Eric Schmidt, former CEO of Google, was formal @ Lake Tahoe a couple of months ago: “Every two days, we create more content than in all history of mankind… until 1993.” That is a staggering amount of content. New, fresh content. Every two days. For everyone using the Web, that content is a blessing and [...]
A young woman who wanted to know my Klout score contacted me yesterday. She was making a list of important people to follow on Twitter. It made me smile. When I answered that my Klout score is on klout.com (like everyone else’s) and that it hovers between roughly 55 and seventy-something, depending on my mood [...]
The Brandbuilder One of our favorite blogs says that Porter Novelli “rocked” when it came to producing content and utilizing social media, especially Twitter. Check out the excerpt below and for the full post, click on the link above: What rocked? Cannes in June. The food. The Carlton, Martinez and Majestic hotels. The Haute Corniche. [...]
I love to meet Arianna Huffington. For a lady who made it in a couple of years to one of the absolute queens of online content, she stayed very much the Greek girl she initially started from. Giving a wide population the platform to share highly localized content, she took her Huffington Post to one [...]
With Flipboard, Storify, Zite, Scoop.it and some other nice applications in the spotlight these days, the terms aggregation, filtering, re-publishing, and curation are being used like there is no tomorrow. Apparently, people are curating via Twitter, filtering signal from noice, turning buzz into intelligence… Curation is the new aggregation, etc. Curation seems to be the [...]
So, you use the Internet? Congratulations, you have a couple of thousand terabytes of charted Web @ your disposal: company websites, Twitter streams, the magic kingdom of Facebook, and the wondrous tentacles of Googleland. But all of this mind-boggling information is only a tiny percentage of what the Internet really is: a gargantuan monster. Picture [...]
So I am a SXSW virgin no more now that my final day at the festival is a wrap. It was a lot to take in, and it has left me with lots of thought and questions that I can apply to work I am doing right now. I found that the panels I attended didn’t so much tell you [...]
Content is king. Everybody knows that and unsurprisingly: at #SxSW it is the talk of town. Roughly you can divide the online world in three big continents: the creators of content, the curators of content, and the consumers of content. Think of it as a pyramid: lots of people are consuming content, a selected number [...]