Archive for the ‘ creative ’ Category
Communicating with online audiences. More and more brands are convinced of its growing importance and huge potential.  It’s a fast changing environment where new networks are adopted then skyrocket, then disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and [...]
In the past few years, intense changes in the communication landscape have driven many PR agencies to take a more active and at times central role in clients’ marketing strategy. Creative agencies, traditionally the primary holders of client relationships and the first point of strategy development, often find themselves collaborating with communication agencies more extensively [...]
Porter Novelli’s own hirsute Drew Tybus set about the Cannes Lions Festival to find out if there was a connection between facial hair and being creative. While some agreed, others invoked the word “lazy,” when asked why they maintained scruff. Honestly, many of the folks interviewed could benefit from a Gillette shaver.
Deborah Riley Draper, VP, Director of Experimental Marketing and Phillip Cantillo, SVP Group Account Director, both of BBDO Atlanta, were instrumental in putting together the white wall which creative types have been utilizing throughout the Cannes Lions Festival.
Stephen Kim, of the Global Creative Solutions Team at Microsoft, sees the Cannes Lions Festival as a hotbed of innovation.
Carolyn Everson, VP of Global Marketing Solutions at Facebook, who spoke at the Cannes Lions Festival, explains how the social media giant is helping marketers and “creatives” expand their reach.
Interview by Brian Pittman Anthony Viceroy, what keeps your agency CEO up at night? Where are your agency’s next best new business opportunities and greatest challenges? Whether you’re an agency client, exec or employee—the answers should interest you. After all, they may well hold the keys to your continued success. That’s why we decided to [...]
Bruce Sterling did not disappoint me at the closing of SxSW. A cynic futurist and gifted speaker, he has a tradition of naming the things exactly as he sees them, without dressing them up. While he usually writes with vinegar, he switches to vitriol in his talks.
I’m a girl. Put some pink trees and animated animals on the wall and you caught my attention. I am also a geek. Add technology and fast working Wi-Fi to it and you’ve created an experience I will not easily forget.  Yes, I am talking about Microsoft here. The combination of technology, art, great music [...]
When I walked into the Hilton hotel yesterday afternoon, a giant squirrel caught my attention. 10% of women are attracted to men in furry costumes, says the squirrel’s sign. I could argue about this one, but let’s be honest, no matter whether you’re 5, 25 or 50 years old, mascots do have an ‘aaaaaw’ effect [...]