Archive for the ‘ demographic ’ Category
Today I am happy to announce the launch of Porter Novelli’s TrendingTarget. TrendingTarget is the first social media analytics tool to answer a critical question heard consistently from marketers – “What does my most engaged target audience care about right now?” but didn’t have a means to find out. TrendingTarget answers this question in [...]
How did TrendingTarget come about? When we do social media analytics research for clients they have a lot of questions, many of which can’t be answered with existing technology. One question we often hear – “What does my audience care about?” –reflects the fact that most people are used to doing research using survey panels. [...]
With Hispanic Heritage Month starting this week, and in anticipation of the 2012 presidential elections, marketing professionals and savvy companies are establishing a renewed interest in reaching the nation’s fastest growing demographic. In the five months since the release of the 2010 Censusnumbers, I have seen an impressive increase in marketing efforts targeting the Hispanic market, [...]
Starting today Bing will begin using data from Facebook in searches. Recommendations from friends will affect results, providing more personal relevance to things like clothes shopping and movie preferences. Bing has been collecting this data for several months, but now recommendations will be more clearly delineated to users via features like the following: Profile [...]
At Mashable’s panel “Measuring social media – lets get serious,” I had the opportunity to question Kevin Weil, Twitter’s product lead for revenue, on an issue concerning Twitter’s data that has been bothering me for a long time. Christina Warren, the Mashable writer who moderated the panel, went on to write a post about the [...]
U.S. Hispanics are showing a strong presence in online engagement and not only for consumption, but within content development at rates faster and higher than the non-Hispanic population. We are online and a force to be reckoned with.
Facebook’s 12 million users in Spain – a number that is quickly growing – is a demographic that is becoming more coveted than ever for many companies. In recent weeks, mobile marketing strategies in Spain have entered the limelight with major media focusing strongly on the Spanish version of “Facebook Deals,” a service launched last [...]
YouTube recently launched a brand new tool, YouTube Trends, to help users find videos they enjoy. YouTube Trends goes a step further than the “most viewed” section of YouTube.com by showing users content that is more relevant to them. But I think there is also great value for marketers to use the tool to research [...]