Archive for the ‘ economy ’ Category
The rise of African economies has been a much talked about subject in the last few years as brands, construction companies and telecommunications companies from around the globe have streamed in. The race is on to see which African countries will be the first to join the next cohort of BRIC-type markets (Brazil, Russia, India [...]
Eric Schmidt, former CEO of Google, was formal @ Lake Tahoe a couple of months ago: “Every two days, we create more content than in all history of mankind… until 1993.” That is a staggering amount of content. New, fresh content. Every two days. For everyone using the Web, that content is a blessing and [...]
Having spent the last couple of years working with global clients on developing regional programs for Latin America, I´m now asking myself: What’s next? How are we working across borders and what borders do we have to cross in order to transform opinions of those who matter most to our clients and who live in [...]
Interview by Brian Pittman Anthony Viceroy, what keeps your agency CEO up at night? Where are your agency’s next best new business opportunities and greatest challenges? Whether you’re an agency client, exec or employee—the answers should interest you. After all, they may well hold the keys to your continued success. That’s why we decided to [...]
Cross-posted from http://thinkseedodifferently.blogspot.com/ I have often wondered if it would ever be possible to develop “social good” campaigns for companies, brands and issues in a profitable way–one that provided real benefit for all parties, the agency, the company, and the stakeholder. This question is exasperated by the fact that business is experiencing its highest profits [...]
So I am a SXSW virgin no more now that my final day at the festival is a wrap. It was a lot to take in, and it has left me with lots of thought and questions that I can apply to work I am doing right now. I found that the panels I attended didn’t so much tell you [...]
Marketers are aware that trust has been in decline in America for several years. Often the media is cited as a reason. People are more aware of the failings of industry, government, and role models in a highly mediated 24/7 news cycle. However, others argue trust has eroded due to the decline of values, the [...]
A few weeks ago a new client –a multinational corporation– brought to us two questions with regard to their communication effort in our part of the world. Considering they are basic issues any marketer will face during a planning process for Central America, it may be useful to share those questions and answers.
Say ‘Africa’ and what comes to mind? Stereotypes are rampant: starving children, war, maybe a few lions lounging on the savannah. But how often is it business?
Upon peering into its crystal ball late last year, the Economist dubbed 2009 “The Year of the CFO” — which sounds like a pretty exciting prospect for a guy like me. But in its article, the magazine went on to posit, “Recession, credit crunch and the increasingly complex nature of global companies will all play [...]