Archive for the ‘ engagement ’ Category
Scientists just discovered that by enhancing the human skin with spider DNA, it becomes bulletproof. It literally can stop a bullet. Spider webs are that strong. Since the dawn of time the Ethiopians have had a saying: “when spider webs unite, they can tie up a lion.”Ancient wisdom and modern technology agree, once more. [...]
The NFL lockout is over and brands should be as thrilled as the fans. After months of tense negotiating about how to divvy up more than $9 billion in revenue generated by the NFL, players and owners finally came to an agreement that makes everybody happy. The Players Association released a video with NFL players [...]
It seems like everyone is talking about measurement these days. The pressures placed on businesses over the past few years to be more efficient and more effective have given rise to a veritable revolution in compiling and parsing data. From the hundreds of different services for sentiment analysis and real-time conversation monitoring, to an [...]
Porter Novelli’s Danny Devriendt and Marta Majeska continue to tweet up a storm at the Cannes Lions Festival. The following is from the Cannes Connexions, the daily festival digest: Twitter User Presence Skyrockets · Yesterday’s top three Twitter users continued to bask in the limelight and even managed to generate an increased social media presence [...]
Four Planning Tips from Non-Planners: Marine Colonel, Erotic Filmmaker, Indian Wedding Planner and Greenpeace Activist It’s easy to get stuck in the communications planning rut – get the research, stress about the brief, stress about the insight, finalize the brief. Worry some more about the brief. Weiden + Kennedy hosted a workshop featuring four stellar [...]
Will.I.am words, “Don’t see yourself as a brand, see yourself as a part of community,” are among the best pieces of advice brands will get at this year’s Cannes Lions. Companies keep saying: “letting go of our brand is not easy.” It’s not. But it’s inevitable. In today’s world, brands have no control over their [...]
It was pock ugly brown, with a ridiculous curved glass screen and four buttons. That is how old I am. The realization came sudden and brutal. Three buttons would get me: first Belgian channel, second Belgian channel, first Dutch channel… and the fourth one would power the wooden piece of furniture on and off. My [...]
I love to meet Arianna Huffington. For a lady who made it in a couple of years to one of the absolute queens of online content, she stayed very much the Greek girl she initially started from. Giving a wide population the platform to share highly localized content, she took her Huffington Post to one [...]
Much is being said at the Cannes Lions Festival about community engagement, crowd-sourcing and co-creation. They have been the topics of a number of sessions and referred to as driving forces behind shaping innovation within business and brands globally. Community engagement and crowd-sourcing are terms very well known to all communications professionals. And although co-creation [...]
Over the years I have amassed a pretty impressive collection of mechanic’s tools. But recently, while removing a part from my car’s motor, I had a “backyard mechanic moment.” The one that mixes the fear that you’ve just broken something with the realization that you could have just gone to someone who knew what the [...]