Archive for the ‘ Facebook ’ Category
Imagine in 2008, a young kid CEO piggybacked on Moore’s law, boldly stating that people will share twice the information online that they do in real life. Every. Single. Year. And ‘his’ Facebook would be the center point of that phenomenon. The bold statement was received with some indulgent smiles. The boldness of young [...]
Facebook’s “LIKE” button was rapidly becoming the dictator of influence. Forget about engagement, forget about sentiment and forget about relevant content, social ecospheres and authenticity. How many “LIKES” can we have by end November? In an online world where everything can be measured, the magic key of demonstrating success was a ridiculous simple graph showing [...]
Scientists just discovered that by enhancing the human skin with spider DNA, it becomes bulletproof. It literally can stop a bullet. Spider webs are that strong. Since the dawn of time the Ethiopians have had a saying: “when spider webs unite, they can tie up a lion.”Ancient wisdom and modern technology agree, once more. [...]
Communicating with online audiences. More and more brands are convinced of its growing importance and huge potential. It’s a fast changing environment where new networks are adopted then skyrocket, then disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and [...]
Building a Business on Google Plus As mentioned above, Scott Monty is another key player in the social media industry to watch. His work as head of social media for Ford has been groundbreaking in many ways, especially in his hyper-proactive testing of new platforms and paradigms in the social and digital realms. You [...]
Carolyn Everson, VP of Global Marketing Solutions at Facebook, who spoke at the Cannes Lions Festival, explains how the social media giant is helping marketers and “creatives” expand their reach.
So I arrived in Cannes, city of the plush French Riviera, overpriced terraces, great sunsets, and –especially with the #canneslions – a lot of overzealous marketing people. The old journalist in me still has a knack for spotting interesting conversations around me. When I heard two junior people going all ballistic over Facebook, I could [...]
Over the years I have amassed a pretty impressive collection of mechanic’s tools. But recently, while removing a part from my car’s motor, I had a “backyard mechanic moment.” The one that mixes the fear that you’ve just broken something with the realization that you could have just gone to someone who knew what the [...]
Justin Kistner’s Internet Week presentation, webtrend’s Facebook Sessions, focused on the facts and figures around Facebook marketing. He began by explaining that social media is the #1 online activity. He compared the rising growth of Facebook and Facebook activity to the declining visits to most corporate websites. Some of the examples cited from big [...]
Look up in Times Square and you’ll see the earliest version of a banner ad. Real estate developers pay massive sums to secure air rights for the empty space above buildings. Monetizing by building up (as opposed to out) in crowded areas like Manhattan, they also get to dictate what advertisements appear in the air [...]