Archive for the ‘ global ’ Category
Helping to develop the next generation of female business leaders is not just a passion for Julie Winskie, Porter Novelli’s global president, clients: she sees it as a responsibility. For several years she has been involved in the Fortune/State Department Global Women’s Mentoring Partnership, as part of her participation in the Fortune Most Powerful Women’s [...]
Back in February, Peggy Hamburg, M.D., Commissioner of The Food & Drug Administration, made some interesting comments at the Council on Foreign Relations: * The new reality of food and drug regulation is that it’s global. In fact, it should be a topic for conversation at the next meeting of the G20. * The recent [...]
Stephen Kim, of the Global Creative Solutions Team at Microsoft, sees the Cannes Lions Festival as a hotbed of innovation.
Much is being said at the Cannes Lions Festival about community engagement, crowd-sourcing and co-creation. They have been the topics of a number of sessions and referred to as driving forces behind shaping innovation within business and brands globally. Community engagement and crowd-sourcing are terms very well known to all communications professionals. And although co-creation [...]
During World War II, an American spy was caught by the Germans. Not because of his language skills. He spoke German like a German. But one little detail gave him away: the way he held his fork and knife. Speaking a language is not enough. Not to be a spy, nor to be a good [...]
As part of Internet Week New York, Likeable Media launched its inaugural Likeable U: Class of 2011 conference on Wednesday. Likeable CEO Dave Kerpen took the stage to introduce Restaurant.com CEO Cary Chessick and the much anticipated “Surprise and Delight: How a Little Surprise Can Create a Lot of Delight” presentation. After handing out $25 gift certificates [...]
What’s the difference between “advertising” and “information?” Consider the interesting (but somewhat byzantine) decision from the Court of Justice of the European Union (CJEU) on the “advertising” of medicines. The ruling in MSD Sharp & Dohme GmbH v. Merckle GmbH, handed down on May 5, seeks to define the boundaries of acceptable information provision so [...]
Interview by Brian Pittman Anthony Viceroy, what keeps your agency CEO up at night? Where are your agency’s next best new business opportunities and greatest challenges? Whether you’re an agency client, exec or employee—the answers should interest you. After all, they may well hold the keys to your continued success. That’s why we decided to [...]
We are wrapping up our trip to SXSW by attending our final panel on the next emerging item utilized to reach communities – mobile engagement. For us, this panel was one we especially looked forward to since 84 percent of U.S Hispanic adults own a cell phone. Recent studies have found that nearly a third [...]
Transparency in health care regulation and delivery is the new normal – but it’s not easy. Peter Pitts, a senior partner and director of global regulatory and health policy, is featured in Medical Marketing and Media in the Washington Insider column examining the current landscape and addressing some of the tough questions marketers face.