Archive for the ‘ healthcare ’ Category
Launching any company into social media requires planning, integration of multiple departments and a strong training program. On the outside, social media may appear to be all “likes” and “tweets,” but opening a new communication channel within a regulated global brand requires a measured and thoughtful approach. We’re excited to share that on Thursday. September [...]
The use of social media by regulated industry is faltering because of fear, timidity, and misunderstanding. I’d like to make five main points that are often overlooked or misconstrued when we discuss social media in the context of regulated speech: 1. There is a difference between online advertising and social media When the FDA sent [...]
To paraphrase Douglas MacArthur, “The patient, and the patient and the patient.” That’s my optimistic take-away from yesterday’s Patient-Centered Outcomes Research Institute (PCORI) Board of Governors meeting. But, you know what they say about best intentions. The session began on a less than auspicious note with a PowerPoint presentation from the PCORI-retained public relations firm [...]
WSM EuroPNStyles Presentation April 2011 View more presentations from PNDigital This post originally appeared on PNIQ. How many of us have used Dr. Google to diagnose our ailments? I know I have … and the Doctor can be quite helpful, as well as putting me in a panic! According to EuroPNStyles, Porter Novelli’s annual [...]
Earlier this month, Merck’s Hora de Hablar CARDIO (HDHC) engaged with the U.S. Hispanic community by sponsoring the annual Feria de Salud (Health Fair) in the third- largest U.S. Hispanic market – Houston. HDHC, a educational program aimed at improving dialogue between U.S. Hispanics and health care professionals, collaborated with Feria de Salud, Houston’s [...]
“Newspeak,” as Orwellian cognoscenti know, is the official language of Big Brother, designed “not to extend but to diminish the range of thought.” Its goal was to “make all other modes of thought impossible.” Which brings us from the nightmare fantasy of 1984 to the health care debate of 2011 and the concept of “cost-think.” [...]
To paraphrase the late Dr. Martin Luther King, Jr., “There comes a time when people get tired … and we have no alternative but to protest.” There has been a lot of moaning and groaning about the FDA’s continued delay in releasing social media guidance. As if it matters. Various DDMAC big wigs have consistently [...]
Cross-posted from DrugWonks.com Remember black and white television? Remember when “cable” meant “telegram” and “fax” meant the opposite of “fiction?” Remember when watching a Fox network might get you slapped in polite company and you wore white gloves to a tea party? “Back in the day” (as my wonderful children would say), “earned media” meant [...]
At the end of the day, nearly all marketing efforts are focused on two primary goals: creating new customers, and then, retaining them. While it can be argued that for its first century marketeering was primary focused on the first part of the equation, it can equally be argued that the next 100 years will [...]
Transparency in health care regulation and delivery is the new normal – but it’s not easy. Peter Pitts, a senior partner and director of global regulatory and health policy, is featured in Medical Marketing and Media in the Washington Insider column examining the current landscape and addressing some of the tough questions marketers face.