Archive for the ‘ Hispanic ’ Category
With Hispanic Heritage Month starting this week, and in anticipation of the 2012 presidential elections, marketing professionals and savvy companies are establishing a renewed interest in reaching the nation’s fastest growing demographic. In the five months since the release of the 2010 Censusnumbers, I have seen an impressive increase in marketing efforts targeting the Hispanic market, [...]
Marketers, is your business Hispanic ready? It’s time to pay close attention and learn how the U.S. Hispanic population growth is changing the landscape for brands in 2011 and the future. Finally, the 2010 Census numbers have been released and the numbers don’t lie – there’s a new, very digital savvy, younger demographic in town, [...]
Earlier this month, Merck’s Hora de Hablar CARDIO (HDHC) engaged with the U.S. Hispanic community by sponsoring the annual Feria de Salud (Health Fair) in the third- largest U.S. Hispanic market – Houston. HDHC, a educational program aimed at improving dialogue between U.S. Hispanics and health care professionals, collaborated with Feria de Salud, Houston’s [...]
 Yesterday, the Council of PR Firms published a thought-provoking post around the need to foster diversity and inclusion in our organizations. It’s something on the minds of our clients and here at Porter Novelli it’s certainly something we don’t take lightly.
We are wrapping up our trip to SXSW by attending our final panel on the next emerging item utilized to reach communities – mobile engagement. For us, this panel was one we especially looked forward to since 84 percent of U.S Hispanic adults own a cell phone. Recent studies have found that nearly a third [...]
As of today, 33 states have received their 2010 census data numbers – the remaining 17 states, the District of Columbia and Puerto Rico will release their numbers by April 2011. But why are the 2010 census dates numbers so important for marketers? Simply said, the numbers will reveal that U.S. Hispanics are the fastest-growing [...]
U.S. Hispanics are over-indexing the general population in online, social media, and mobile usage. Yet many brands are unfamiliar on where to begin targeting this audience when using digital platforms. During our first U.S. Hispanic focused presentation of the day, the conversation focused on leveraging digital platforms to speak with Spanish preferring Hispanics. Brands can [...]
U.S. Hispanics are showing a strong presence in online engagement and not only for consumption, but within content development at rates faster and higher than the non-Hispanic population. We are online and a force to be reckoned with.