Archive for the ‘ influence ’ Category
How did TrendingTarget come about? When we do social media analytics research for clients they have a lot of questions, many of which can’t be answered with existing technology. One question we often hear – “What does my audience care about?” –reflects the fact that most people are used to doing research using survey panels. [...]
Facebook’s “LIKE” button was rapidly becoming the dictator of influence. Forget about engagement, forget about sentiment and forget about relevant content, social ecospheres and authenticity. How many “LIKES” can we have by end November? In an online world where everything can be measured, the magic key of demonstrating success was a ridiculous simple graph showing [...]
I still could not care less about your Klout score. Really. Fashion brand Bal Harbour rattled my belief in social humanity as it re-defined VIP status. Someone thought it was a very good idea to go for a social-score based on Klout to determine who could attend, or not. For its Fashion’s Night Out party [...]
In a recent article, PRWeek described how BlogHer has become the largest conference of its kind, and more importantly, not just for women, but for social media in general. So what does that really mean? And how do you break through the clutter with more than 3,600 women from around the world in attendance? One [...]
Why You Should Be Testing Aggressively If you haven’t gotten an invitation to try Google Plus, get one. I’ll send you one if needed john.havens@porternovelli.com. A few days ago I was underwhelmed with the service, largely because it was so young and relatively clunky looking on my iPhone. After some major testing and research [...]
Cannes. This is a plush city on the French Riviera. A city under siege. At the brink of civil war. See, historically the city belonged in June to the big ad and marketing agencies, coming together to celebrate their amazing work with their clients at a big festival: #canneslions. This is their city. They own [...]
On Tuesday, June 14th I’ll be speaking at the Mobile Financial Services Communications Leadership Forum, being produced by our friends at the Business Development Institute. They have a great lineup, with folks from Citi Deutsche Bank and the Wall Street Journal Digital Network speaking, among others. I’m still working on my deck (don’t tell Steve [...]
“In rural parts of Jamaica, people still communicate by shouting over to their neighbors on mountain tops.” So began our introduction to the island nation of Jamaica from Ethnie Miller-Simpson, who was visiting the New York office of Porter Novelli for three weeks as part of the FORTUNE/U.S. State Department Global Women’s Mentoring Partnership. Intrigued [...]
Yesterday, the Council of PR Firms published a thought-provoking post around the need to foster diversity and inclusion in our organizations. It’s something on the minds of our clients and here at Porter Novelli it’s certainly something we don’t take lightly.
Everybody needs to make a living, so I respect that everybody sells something. And listening to all the people selling their thing-of-gold @ #SxSW I cooked up a very simple rule-of-thumb to separate the chaff from the wheat. It’s no rocket science: ignore the people that are talking about applications, software, browsers, plug-ins and tutti-quanti. [...]