Archive for the ‘ marketer ’ Category
Communicating with online audiences. More and more brands are convinced of its growing importance and huge potential. It’s a fast changing environment where new networks are adopted then skyrocket, then disregarded, forgotten and sold to pop stars in the blink of an eye. In all kind of windowless meeting rooms, marketers and [...]
Carolyn Everson, VP of Global Marketing Solutions at Facebook, who spoke at the Cannes Lions Festival, explains how the social media giant is helping marketers and “creatives” expand their reach.
Happy Mother’s Day to all the wonderful moms out there! Hope you had a great day. Being a mom is said to be the most amazing and rewarding job, but it is also the most difficult and demanding one. I think we all know that. Not only do moms care for their children, their families [...]
Social media strategist Brian Solis has just been on a whistle-stop tour to London where he found time to speak to employees from Omnicom/DAS at a breakfast briefing on the theme Engage or Die. I have to confess I am a huge fan, having followed his blog for several years and am always impressed at [...]
Marketers are aware that trust has been in decline in America for several years. Often the media is cited as a reason. People are more aware of the failings of industry, government, and role models in a highly mediated 24/7 news cycle. However, others argue trust has eroded due to the decline of values, the [...]
“Are We Not Men?” SXSW session Given by Craig Heimbuch from www.MANOFTHEHOUSE.com and Jason Avant from DadCentric The Modern Dad movement is a growing segment of men who do not fit the stereotypes of fatherhood, which are the “bumbling idiot” who can’t change a diaper or the uninvolved dad who just wants to watch the [...]
A few weeks ago a new client –a multinational corporation– brought to us two questions with regard to their communication effort in our part of the world. Considering they are basic issues any marketer will face during a planning process for Central America, it may be useful to share those questions and answers.
How many times have you searched for something in any search engine only to click through to a page that was a confusing mess of garbage? These nonsensical sites are what marketers call “parked sites” or “spam” and are created at “content farms.” The tactics and technologies that help create these types of sites are [...]
YouTube recently launched a brand new tool, YouTube Trends, to help users find videos they enjoy. YouTube Trends goes a step further than the “most viewed” section of YouTube.com by showing users content that is more relevant to them. But I think there is also great value for marketers to use the tool to research [...]
Next time you find yourself facing slide 42 of a really boring PowerPoint presentation, here’s something to think about: try to remember the date, the place and the look on the face of the last person who triumphantly stated: “…and our strategy is ‘Think global, act local!’” You may even have heard it just earlier [...]