Archive for the ‘ marketing ’ Category
“When a big company enters social media, it’s like giving birth,” Leslie Berland, SVP of digital partnerships & development at American Express stated. Berland spoke about “The Digital Transformation of American Express: Social, Local, Mobile & Viral” at Mashable Connect 2012, sharing insights from AmEx social media campaigns and her experience trailblazing in a very [...]
Would you like access to data behind the online performance of 3.7 million companies? Sure, who wouldn’t? Jeanne Hopkins of HubSpot presented on Content Marketing for Inbound Lead Generation at Social Fresh Charlotte on last Tuesday. She shared tons of actionable lessons and stats from Website Grader’s database of 3.7 million companies. Website Grader is [...]
Helping to develop the next generation of female business leaders is not just a passion for Julie Winskie, Porter Novelli’s global president, clients: she sees it as a responsibility. For several years she has been involved in the Fortune/State Department Global Women’s Mentoring Partnership, as part of her participation in the Fortune Most Powerful Women’s [...]
The NFL lockout is over and brands should be as thrilled as the fans. After months of tense negotiating about how to divvy up more than $9 billion in revenue generated by the NFL, players and owners finally came to an agreement that makes everybody happy. The Players Association released a video with NFL players [...]
More and more organizations are coming to view public relations as an investment rather than a cost. They are finding that, when used effectively, PR is uniquely capable of delivering the kind of reach and connection that drives consumer buy in and loyalty. At the center of this perspective is the recognition that PR is [...]
I’ve just returned from the big BIO bash, where I was honored to moderate the panel discussion, “Lessons From In-Licensing Partnership: Biotech Company Partners with Global Pharma to Deliver Cutting-Edge Follow-On Biologics.” I was joined on the podium by joined by Arun Chandavarkar, chief operating officer of Biocon Ltd.; Stephen Hoge, principal at McKinsey & [...]
In the past few years, intense changes in the communication landscape have driven many PR agencies to take a more active and at times central role in clients’ marketing strategy. Creative agencies, traditionally the primary holders of client relationships and the first point of strategy development, often find themselves collaborating with communication agencies more extensively [...]
Applying the Silicon Valley Approach to Marketing seminar by Contagious and Publicis at the Cannes Lions Festival urged agencies to take a look at tech companies and how they innovate by citing five characteristics of successful tech innovation: 1. First, movers win, so be quick – if you don’t do it someone else will. [...]
Will.I.am words, “Don’t see yourself as a brand, see yourself as a part of community,” are among the best pieces of advice brands will get at this year’s Cannes Lions. Companies keep saying: “letting go of our brand is not easy.” It’s not. But it’s inevitable. In today’s world, brands have no control over their [...]
Cannes. This is a plush city on the French Riviera. A city under siege. At the brink of civil war. See, historically the city belonged in June to the big ad and marketing agencies, coming together to celebrate their amazing work with their clients at a big festival: #canneslions. This is their city. They own [...]