Archive for the ‘ media ’ Category
As public relations continues to rapidly evolve, occupying a more central role in many organizations’ marketing mix, we continue to find Chief Marketing Officers who still don’t fully appreciate all the value that PR can bring. Though most CMOs recognize public relations’ relevance, especially in the digital space, they are still viewing their marketing allocations [...]
Dennis Crowley, Co-founder and CEO of Foursquare, says he’s surprised that there weren’t more check-ins at the Cannes Lions Festival, but expected use of the social media tool to grow at future festivals.
Buzz words, and buzzing phrases… it’s intriguing to see how concepts that made perfect sense when they were first used gradually erode to the dust of absolute hollow meaninglessness. The phrase I heard most so far at #canneslions is “harnessing the power of communities.” Seriously, every keynote or seminar I went to I heard it [...]
Wandering through the old streets of Cannes, the various ads and teasers are about online. Digital, you know, and social media. #canneslions ’11 is going to be Social. For sure. Sipping cool drinks, awaiting the official start of the event, conversation goes on about the future. The future of advertising, communication, news, influencing. The future [...]
The web’s abuzz with astonishment today that Facebook hired PR agency Burson-Marsteller to try and trash Google with senior U.S. journalists by claiming the search giant was invading people’s privacy. According to the Daily Beast, which has a full account, Burson pitched journalists and bloggers on behalf of an unnamed client encouraging them to look [...]
I still remember the phone call six years ago. The “Today Show” called me, looking for a control room producer for the hit show. It was a chance to work with Katie Couric and Matt Lauer, the “A Team” in TV news. For journalists like me who thrive on working with fantastic talent that make [...]
As interesting as what was there, is what is NOT there—at least not in a big way. Upstairs in the sessions, people are talking about gameification of real world activities and the evolution of news media, but there aren’t any offerings on the trade show that I believe have gotten it right—yet.
The budget debate is heating up again as Congress discusses whether to eliminate more than $400 million a year in federal funding of public broadcasting, including PBS and NPR. This is an old debate that seems to crop up every five years or so … but this time, the tone is different and the possibility [...]
Marketers are aware that trust has been in decline in America for several years. Often the media is cited as a reason. People are more aware of the failings of industry, government, and role models in a highly mediated 24/7 news cycle. However, others argue trust has eroded due to the decline of values, the [...]
Brad McCormick, executive vice president, global digital director, recently published a guest column on AdAge.com, titled “How Brands are Getting Lost in Facebook.” In the column he points out that while a recent Facebook announcement further signals the overlap of paid and earned media, more than anything, it suggests that the approach that brands are [...]