Archive for the ‘ panel ’ Category
I’ve just returned from the big BIO bash, where I was honored to moderate the panel discussion, “Lessons From In-Licensing Partnership: Biotech Company Partners with Global Pharma to Deliver Cutting-Edge Follow-On Biologics.” I was joined on the podium by joined by Arun Chandavarkar, chief operating officer of Biocon Ltd.; Stephen Hoge, principal at McKinsey & [...]
Here are the most important things I observed at SXSW: The world has changed The conversation was mostly around how MUCH it has changed, and not IF it has changed. With panels like “Congratulations! Your Brand Is About to Become Obsolete”, “Social Marketing inReal-Time”, and “#FAIL: Infamous Social Media PR Disasters”, there was general knowledge that the [...]
So I am a SXSW virgin no more now that my final day at the festival is a wrap. It was a lot to take in, and it has left me with lots of thought and questions that I can apply to work I am doing right now. I found that the panels I attended didn’t so much tell you [...]
Browsing #SxSw in Austin for content, the old journalist in me has a field day. Some of the smartest brains on the planet that are dealing with social interactions and digital media are literally within a square mile from this laptop. An amazing amount of brainpower, egos and strong viewpoints are competing for attention.
There’s been lots of talk about gamification and it’s contribution to stickiness. When I first heard about Foursquare I really didn’t get very excited. None of my friends were on it and I didn’t really see the appeal of announcing where I was every few minutes. That all changed once I started unlocking and collecting [...]
When it comes to avoiding social media disasters, there seems to be one simple rule: “duh!” As individuals, we exhibit common sense every day (hopefully) in how we interact with the world and the people in it. We consider our audience, analyze the impacts of our words and actions, and decide where to draw our [...]
The future of health can be summed up in one word: data. Or more specifically, the combination of of health data sets that had never been connected before. In a fascinating panel titled, “Panel Health Data Everywhere: Not a Drop to Link,” panelists discussed how this new mashup of health data is creating new innovative [...]
Marketers are aware that trust has been in decline in America for several years. Often the media is cited as a reason. People are more aware of the failings of industry, government, and role models in a highly mediated 24/7 news cycle. However, others argue trust has eroded due to the decline of values, the [...]
Panel: Brave New World: Debating Brands’ Role as Publishers Corporate publishing, corporate media, corporate journalism, content marketing, branded content, brand journalism … however we want to call, it is happening and it is big. That’s probably about the only thing that all participants of the panel “Brave New World: Debating Brands’ Role as Publishers” agreed [...]
On January 19, Porter Novelli had the honor of hosting a vaccine discussion forum in conjunction with the New York City Health Business Leaders. Nearly 100 people attended “Vaccine Development: the Business Case and the Public Health Imperative,” in our New York office and I had the pleasure of moderating a distinguished panel of speakers: