Archive for the ‘ Public Relations ’ Category
As public relations continues to rapidly evolve, occupying a more central role in many organizations’ marketing mix, we continue to find Chief Marketing Officers who still don’t fully appreciate all the value that PR can bring. Though most CMOs recognize public relations’ relevance, especially in the digital space, they are still viewing their marketing allocations [...]
More and more organizations are coming to view public relations as an investment rather than a cost. They are finding that, when used effectively, PR is uniquely capable of delivering the kind of reach and connection that drives consumer buy in and loyalty. At the center of this perspective is the recognition that PR is [...]
It was intriguing to see how the various agencies fought for attention at #canneslions this year. And it was not about the number of golden or silver lions they could conquer. The real battle was elsewhere, and way deeper.  The real battle was about who could convince clients and prospects to be the ideal partner [...]
Cannes. This is a plush city on the French Riviera. A city under siege. At the brink of civil war. See, historically the city belonged in June to the big ad and marketing agencies, coming together to celebrate their amazing work with their clients at a big festival: #canneslions. This is their city. They own [...]
From Cannes Connexions, daily digest of the Cannes Lions Festival: Twitter Talk Fires Up ·        Three Twitter users with an already established voice continued tweeting unswervingly for the fourth consecutive day of Cannes Lions – dannydevriendt (Danny Devriendt), princess_misia (Marta Majewska) and JasonXenopoulos (Jason Xenopoulos). ·        Both Danny Devriendt and Marta Majewska are representatives of [...]
Dave Senay, President and CEO of Fleishman-Hillard and this year’s head of the Cannes Lions PR Jury, says the PR industry hasn’t yet learned how to present itself in an environment such as the festival.
Tom Beckman, Creative Director of Prime PR, which was founded in Stockholm, Sweden but now has offices in the New York City and Belgium, says integrated communication is the wave of the future.
Chris Hall, President and CEO BBDO Atlanta, explains the PR, advertising, social media and communications “ecosystem.”
The agency-procurement relationship has come far in recent years, yet an even stronger, more productive relationship is on the horizon, driven in part by a new desire on the part of clients for efficiencies and demonstrable ROI.  For the Council’s Board of Directors, helping to improve this relationship is imperative; with that in mind, the [...]
Originally posted by Matt Shaw on the Council of Public Relations Firm’s Firm Voice blog. With our industry evolving, and with recent news that social media companies are falling over one another to hire and retain talent, we’ve been wondering: What kinds of employees will public relations firms be fighting over three to five years [...]