Archive for the ‘ social media ’ Category
Joe Trippi, a leading political strategist, spoke at the Mashable Connect 2012 group today about what he calls the Age of Empowerment – where the massive Goliaths of the corporate world are under threat by a flood of “self organized armies of Davids”. We, those in marketing and digital, have been groomed to help companies [...]
“When a big company enters social media, it’s like giving birth,” Leslie Berland, SVP of digital partnerships & development at American Express stated. Berland spoke about “The Digital Transformation of American Express: Social, Local, Mobile & Viral” at Mashable Connect 2012, sharing insights from AmEx social media campaigns and her experience trailblazing in a very [...]
Facebook’s “LIKE” button was rapidly becoming the dictator of influence. Forget about engagement, forget about sentiment and forget about relevant content, social ecospheres and authenticity. How many “LIKES” can we have by end November? In an online world where everything can be measured, the magic key of demonstrating success was a ridiculous simple graph showing [...]
Launching any company into social media requires planning, integration of multiple departments and a strong training program. On the outside, social media may appear to be all “likes” and “tweets,” but opening a new communication channel within a regulated global brand requires a measured and thoughtful approach. We’re excited to share that on Thursday. September [...]
The NFL lockout is over and brands should be as thrilled as the fans. After months of tense negotiating about how to divvy up more than $9 billion in revenue generated by the NFL, players and owners finally came to an agreement that makes everybody happy. The Players Association released a video with NFL players [...]
A young woman who wanted to know my Klout score contacted me yesterday. She was making a list of important people to follow on Twitter. It made me smile. When I answered that my Klout score is on klout.com (like everyone else’s) and that it hovers between roughly 55 and seventy-something, depending on my mood [...]
You expect young tech startups and hip software companies to lead the way when it comes to social media. So it’s a nice surprise to see an exciting program coming from more established brands.. RadioShack, a 90-year-old retail brand, has been dusting off its image in big ways and its use of social media has [...]
It seems like everyone is talking about measurement these days. The pressures placed on businesses over the past few years to be more efficient and more effective have given rise to a veritable revolution in compiling and parsing data. From the hundreds of different services for sentiment analysis and real-time conversation monitoring, to an [...]
Building a Business on Google Plus As mentioned above, Scott Monty is another key player in the social media industry to watch. His work as head of social media for Ford has been groundbreaking in many ways, especially in his hyper-proactive testing of new platforms and paradigms in the social and digital realms. You [...]
Why You Should Be Testing Aggressively If you haven’t gotten an invitation to try Google Plus, get one. I’ll send you one if needed john.havens@porternovelli.com. A few days ago I was underwhelmed with the service, largely because it was so young and relatively clunky looking on my iPhone. After some major testing and research [...]