Archive for the ‘ SXSW ’ Category
Is it good enough to have a product people love? Or do you need something more to distinguish your business? Nike is ahead of competitors by understanding they can no longer just sell a product. They must also offer a service. Data makes that possible. When I heard Jimmy Fallon was moderating Nike’s panel about [...]
What do you do with your branded Facebook page after your campaign ends? You might close it, but then what happens to all those fans, to your beloved community of brand enthusiasts, especially after you have put so many hours of effort into building it? Audience is value, and if you can build one or [...]
If you haven’t heard of collaborative consumption it’s time to brush-up on the concept and integrate the theory into your communication approach. Brands are using this model to gain traction among millennials and use social media to give this consumer base a voice when it comes to the products or services they buy. Gen Y [...]
I am a big fan of Ray Kurzweil. The celebrated tech thinker and founder of Singularity University has fascinated me for years now with his projections-extraordinaire about a society where humans and machines become more and more interdependent, interconnected… and eventually quietly merge. Computers and AI (artificial intelligence) units that play chess, write poetry… they [...]
In this world overwhelmed by content, brands, non-profits and start-ups are trying to find new different ways to connect to the public and their customers and storytelling seems to be THE solution. Visual, transmedia, cinematic…it is discussed in and outside of the sessions. It seems that everyone is chasing a story. Stories are out there, [...]
Create more value than you capture – a session by Tim O’Reilly, Founder, CEO O’Reilly Media Many companies start off and succeed because they are providing value to society. Microsoft and Apple, for example, connect people with easy access to desktop computers and smartphones, and made lives a whole lot easier. Like these companies, however, [...]
When you look back, how stupid were we? Social Media was new, Location was new. All experts looked at it, said oh and ah… And we thought it was a product. We put it in boxes. We branded it with shiny, expensive labels. We turned it into Powerpoints from hell, with graphics in screaming colors, [...]
One of my highlights of SXSW so far was a panel that focused on how social media can be used for social good. Bringing together a range of senior agency people and chaired by Economist journalist Matthew Bishop, the panel debated how digital communications can help deal with some of the big issues facing the [...]
If you want to talk curation, there is no better person than Steve Rosenbaum. The author of a brilliant book “Curation Nation: How to Win in a World Where Consumers are Creators” and the CEO of the web’s largest Video Curation Platform,Magnify.net, Steve has built a career finding, organizing, and contextualizing stories. In the interview [...]
HP took South by Southwest 2011 by storm with its biggest activation to date, offering conference attendees and influencers an introduction to HP’s cutting edge mobile print solutions through a memorable and interactive experience. Porter Novelli worked with the HP team to conceptualize and execute creative initiatives that brought “SXSWers” closer to the HP brand [...]