Archive for the ‘ technology ’ Category
Holidays: It’s all about switching off, getting away, unplugging and forgetting. It’s as simple as that. Put your electronic gizmos in the safe, pack your credit card and just go. Except…it does not work that way. For me it isn’t. My books are on my iPad. My navigation system, radar detector (sorry), addresses, hotel confirmation, [...]
You expect young tech startups and hip software companies to lead the way when it comes to social media. So it’s a nice surprise to see an exciting program coming from more established brands.. RadioShack, a 90-year-old retail brand, has been dusting off its image in big ways and its use of social media has [...]
Applying the Silicon Valley Approach to Marketing seminar by Contagious and Publicis at the Cannes Lions Festival urged agencies to take a look at tech companies and how they innovate by citing five characteristics of successful tech innovation: 1. First, movers win, so be quick – if you don’t do it someone else will. [...]
Cannes. This is a plush city on the French Riviera. A city under siege. At the brink of civil war. See, historically the city belonged in June to the big ad and marketing agencies, coming together to celebrate their amazing work with their clients at a big festival: #canneslions. This is their city. They own [...]
Cannes Lions Festival presenters talk about the NEW technologies, the NEW trends and the FUTURE. The opinions might differ on what this future will bring but the presenters, whether it’s Robert Redford, Coca Cola or Facebook, all seem to go back to something that not so new at all: the STORY. Stories have been around [...]
Apple’s brand new plans for the cloud – creatively named iCloud – are a big boost for cloud services. So far, most of the adoption of these services has been by the ”digerati,” not by mainstream consumers. A big reason for this is because using the cloud always felt like you were using something that was remote [...]
In the spirit of pristine crystal clear transparency: I will Google you. If you’re anywhere remotely near me, I already did. And I will again. The articles you wrote six years ago; that embarrassing picture with the dolphin and the frozen margarita; your funky status updates on a dozen social networks; your job hopping on [...]
Linking Status with Stuff – Google Latitude Offers Ability for Users to Check In Google added the ability to let users check in via Latitude last week, propelling the search giant into the mobile offers arena along with competitors like Facebook Places and FourSquare. The move is compelling for a number of reasons: Auto Check-In. [...]
GroupMe (http://groupme.com/), the popular group texting app, which allows users to send and receive text messages, share pictures, location and set up conference calls, has announced this week the launch of Featured Groups. Through Featured Groups, brands can create their own groups, which work like regular GroupMe chats, and send messages to group members. This [...]
SxSW is seen by many as the ideal launch platform for social media start-ups. Twitter, over countless others to Foursquare own a great deal of “launch momentum” to the Texas based exhibition. Only, what was the golden start-up this year?