Archive for the ‘ Twitter ’ Category
Today I am happy to announce the launch of Porter Novelli’s TrendingTarget. TrendingTarget is the first social media analytics tool to answer a critical question heard consistently from marketers – “What does my most engaged target audience care about right now?” but didn’t have a means to find out. TrendingTarget answers this question in [...]
How did TrendingTarget come about? When we do social media analytics research for clients they have a lot of questions, many of which can’t be answered with existing technology. One question we often hear – “What does my audience care about?” –reflects the fact that most people are used to doing research using survey panels. [...]
Scientists just discovered that by enhancing the human skin with spider DNA, it becomes bulletproof. It literally can stop a bullet. Spider webs are that strong. Since the dawn of time the Ethiopians have had a saying: “when spider webs unite, they can tie up a lion.”Ancient wisdom and modern technology agree, once more. [...]
You expect young tech startups and hip software companies to lead the way when it comes to social media. So it’s a nice surprise to see an exciting program coming from more established brands.. RadioShack, a 90-year-old retail brand, has been dusting off its image in big ways and its use of social media has [...]
The Brandbuilder One of our favorite blogs says that Porter Novelli “rocked” when it came to producing content and utilizing social media, especially Twitter. Check out the excerpt below and for the full post, click on the link above: What rocked? Cannes in June. The food. The Carlton, Martinez and Majestic hotels. The Haute Corniche. [...]
When asked: “Would you be willing to go to the south of France for a week and work at the Cannes Lions Festival,” the automatic response is a resounding YES without even thinking. This is a once in a lifetime opportunity and one that you don’t pass up for any reason. Weeks of planning [...]
With only 8,040 Cannes Lions related mentions across the social media landscape on Thursday – the lowest volume in three days – conversation volume is dropping a bit as the festival comes to a close. An anecdotal sense of smaller crowds is borne out by the reduced conversation levels. We do anticipate a spike around [...]
Porter Novelli’s Danny Devriendt and Marta Majeska continue to tweet up a storm at the Cannes Lions Festival. The following is from the Cannes Connexions, the daily festival digest: Twitter User Presence Skyrockets · Yesterday’s top three Twitter users continued to bask in the limelight and even managed to generate an increased social media presence [...]
Porter Novellli’s own Danny Devriendt and Marta Majewska have not only been atop the tweet leader board, some of their quotes have been included in a round-up of the best at the Cannes Lions Festival: “Community, Crowdsourcing, Co-creation… the new 3C’s of modern communication.” ~Danny Devriendt, Porter Novelli “Today we are putting in [...]
The sessions and awards roll on at the Cannes Lions Festival and we’re analyzing them. On Wednesday, BBDO, Ogilvy, Digitas and DDB led agency social media volume of mentions. BBDO and DDB ranked in the top four for two days in a row. Sixty-seven percent of Digitas mentions were consumers retweeting @Digitas content. Meanwhile, 56% [...]