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Sonia Sroka, SVP and director of Hispanic marketing, was recently featured in the latest issue of LATINA Style magazine celebrating its 14th annual LATINA Style 50 Awards Ceremony and Diversity Leaders Conference. The awards recognize companies and executive leaders for their commitment to advancing the careers of professional Hispanic woman in their respective companies. Sonia [...]
TEDMED 2012 was an experiment in the “new.” Last year it was held in San Diego with a smaller number of attendees. For 2012, it was a much larger extravaganza in Washington D.C., with a heavier focus on advocacy vs. technology. The reviews from past attendees were mixed – some missed the intimacy of the [...]
I had the pleasure of indulging my inner vaccine geek for three days last week at the World Vaccine Congress, where I was a guest blogger. Everyone who works in health care has a particular “disease passion” (I know, we are strange) and I have always loved working in infectious diseases. To me, the progress [...]
Sonia Sroka, SVP and director of Hispanic Marketing, was recently featured in the business section of the Sunday edition of El Diario de Hoy/Today’s Daily, El Salvador’s leading national newspaper. It is one of top 10 newspapers in Latin America and boasts the highest circulation in Central America. The article notes that Sonia credits her [...]
To be at SXSW is to be in a permanent state of FOMO—or Fear Of Missing Out. There are thousands of sessions taking place in dozens of locations around Austin, Texas—and that’s before you factor in the networking breakfasts, late night parties and ambush marketing from guys dressed as sumo wrestlers. So after five days [...]
That got your attention, right? Every year, my favorite science fiction author, futurologist and nostalgic thinker Bruce Sterling wraps up #SxSW. Sterling is, along with William Gibson and Pat Cadigan, the very foundation of the cyberpunk movement. “Chairman Bruce” gives the public what it wants: dark thoughts that analyze societies (current and future) with a [...]
It rains emotions here at #SxSW. Collectively, we buried Gowalla earlier this week. Mashable is on the verge of being taken over by aliens, and now, the mother of all wisdom, the notorious, always correct, all-knowing Encyclopedia Britannica throws in the towel. The costly, stately, heavy and brainy brown leather-covered books will be no more. Done. [...]
SXSW Interactive in Austin. It got bigger, way bigger. Close to 20,000 people converged on the Texan city for the high noon of digital, interactive and social media. Professionals brought their most shiny decks, their beta versions, their business cards and their elevator speeches. VCs tried desperately not to look too rich, as they browsed [...]
SXSW is an extraordinary beast. Around 20,000 people attend hundreds of sessions across dozens of locations – and that’s before you factor in the networking breakfasts, late night parties and ambush marketing from guys dressed as sumo wrestlers. Oh and gigs by Jay-Z among others… So after five days of dining at an all-you-can-eat buffet [...]